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If you need to outperform your competition, you want to look at who is the primary competition and what are their advantages? In what areas are they outperforming me?
Are they outperforming me in terms of just price? If that’s what it is. And a lot of times that’s what people are up against in the online market. The online sellers are able to sell for less. And at that...
Stay focused. It’s easy to say, but harder to do. Anybody who’s been in sales has probably been in a situation where you’ve been in a room with someone and you’re looking at them and having a conversation with them. But they’re looking around the room. They’re looking at things. People are buzzing them on the phone. They’re like, “excuse me.” They’re taking the call and you’r...
It’s not like there’s just one method to rule your territory. But the one thing that is critical to all of it, is identifying your area. Identifying your territory. Focusing in on it. Making sure you become a known commodity, so people have the opportunity to choose you.
David: Hi, and welcome to the podcast in today’s episode, cohost Jay McFar...
Is customer service really dead? Technology can either help customer service a whole lot, or it can harm it a whole lot, depending on how it’s used. It’s like a weapon. You can use a knife to cut a steak, or you can use a knife to hurt somebody. And I think technology is being used the same ways. They’re trying to save themselves time, energy, and effort. But they’re forgetti...
What’s your customer acquisition cost? I’ve been accused of being a bit of a maniac when it comes to lead tracking and making sure that we know where everything is coming from. I was a bit of a tyrant about that in previous businesses that I had, because you have to know what’s producing and what’s not. Otherwise, you can waste enormous amounts of money.