Top Secrets of Marketing & Sales

More work is not always the solution. Some people wear “busy” as a badge of honor. I don’t really see it that way anymore. And there was a long period of time where I did. It’s like, “Oh yeah, I’m really busy. I’m really busy.” And then I realized, wait a second, what does that mean anyway? Does busy mean productive? Because if busy means productive, then okay, it’s good to b...

There is no doubt that the promotional products industry has changed. The question is, have you? There was a period of time when getting print and promotional product clients was a lot easier.

People loved and appreciated your work. They answered and returned your phone calls. They placed orders proactively. Sometimes they even referred enough new clients that your cus...

To get more sales without relying on cold calls, we don’t want to turn the alternatives into something as clumsy and uncomfortable as a typical cold call. Right? Because a lot of times they are. They’re clumsy and they’re awkward and they’re not comfortable. We don’t want to just come up with another way to be that. The idea of looking for these alternatives is to say, “okay,...

If you need to outperform your competition, you want to look at who is the primary competition and what are their advantages? In what areas are they outperforming me?

Are they outperforming me in terms of just price? If that’s what it is. And a lot of times that’s what people are up against in the online market. The online sellers are able to sell for less. And at that...