Top Nonprofits by Nexus Marketing

When you develop your nonprofit’s budget, you do your best to project your revenue and expenses accurately. Usually, you’ll base your estimates on past performance, accounting for seasonal revenue variations and recurring expenses that impact your nonprofit year after year.

Each touchpoint between your higher education institution and its community, whether on or offline, generates a critical strategic asset: donor data. Used properly, this data serves as more than just a list of alumni names and their contact information. Identif...

Between work emails, retail promotions, and other nonprofits vying for attention, inboxes are crowded, so staying top of mind with your supporters takes more than good intentions. It takes strategy.

Unlike your social media following, which is really a “rented” audience at the mercy of ever-changing algorithms, your email list is fully yours. It’s a direct line to the ...

When your development team uncovers a list of wealth-screened leads, you’re not just collecting names. You’re laying the groundwork for sustainable fundraising growth. According to sector data, identifying the right supporters early in the donor lifecycle is absolutely critical to long-term fundraising success. However, development departments frequently struggle to demonstra...