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Building Reliable Power BI Dashboards with GitHub Version Control and QA  The Digital Analytics Team | Analytics Architecture Experts Can You Trust Your Power BI Dashboard? If you’ve worked on Power BI projects, you’ve probably experienced this at least once. A report has been thoroughly tested, the numbers match the source data, and everything looks […]

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Introduction Generative AI is everywhere, and Adobe is no exception. From content creation to software development, Adobe is integrating AI across its ecosystem to help users work smarter and faster. In this blog series, we’ll simplify Adobe’s Gen AI ecosystem and explore the tools that can make a real difference in your day-to-day work. In […]

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It started with a number: 147 I was doing routine cleanup in our main Google Tag Manager container – scroll through the tags, kill the old ones, check the variables. Standard housekeeping. But I stopped mid-scroll and actually counted. 147 tags. Half of them with no clear owner. Three separate Facebook pixels. Five TikTok tags. […]

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Introduction Apache Kafka has become the backbone of modern event-driven architectures, powering everything from micro services communication to real-time analytics and stream processing. As Kafka deployments grow, developers and operators frequently need answers to questions such as: Are messages reaching Kafka successfully? Which partition received a message? Are consumers ...


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Introduction AppMeasurement.js is Adobe’s original JavaScript library for client-side Adobe Analytics tracking. It has been the backbone of Adobe Analytics implementations for well over a decade and remains widely deployed across enterprise websites and applications today. This article will cover step by step guide to implement analytics tracking using Adobe Launch (Tags) and...


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