Thriving Practice with Tracy Cherpeski

What if the thing blocking your practice growth isn't ambition or intelligence, but infrastructure?  In this episode, Tracy Cherpeski shares what she learned at the American Association of Medical Society Executives conference—a crystallized insight about why sustainable growth depends entirely on the deliberate, measurable foundation you build before (and while) you scale.  ...

How much of your team's day disappears into phone calls, faxes, and data entry? In this episode, Tracy Cherpeski sits down with Clark Van Oyen, founder of Cortico Health — a company that has helped nearly 10,000healthcare professionals reduce administrative burden through smart automation and better workflow design. 

Clark's journey began with a single pediatric clinic...

You survive a hard season of practice ownership and assume smooth waters are ahead. Then a new stage of growth arrives — a bigger team, a new location, more patients — and suddenly you're right back in the messy middle. In this SNACK episode, Miranda Dorta turns the tables on Tracy Cherpeski to ask why practice growth cycles instead of moving in a straight line. 

Tracy...

What if the biggest risk in your practice is the one sitting quietly in a policy binder you haven’t opened in two years? In this episode, Tracy Cherpeski talks with Dr. Natasha Guess, founder of Guess Compliance Consulting, about why healthcare compliance is an operational system — not a legal checkbox. 

Born and raised in Guyana, South America, Natasha saw what happen...

What’s the single most costly communication breakdown in your practice? Chances are it’s happening before a patient ever walks through your door. 

In this episode, Tracy Cherpeski sits down with Danny Bobrow, a healthcare marketing consultant who has spent more than 35 years helping dental and medical practices grow — not just by generating leads, but by helping teams ...