Thriving Practice with Tracy Cherpeski

Exhausted practice owners tend to wait for the holiday break to plan next year, or rush a purchase just to feel like they moved something. Both come from the same place, and both cost more than they seem to. In this solo episode, Tracy Cherpeski shares a year-end order of operations built on one idea: don’t wait, but don’t rush. 

You’ll hear five steps you can start in...

What's the most important financial document a practice owner will ever have? It's not a mutual fund, a will, or a trust — according to this episode's guest, it's a written financial plan. Tracy Cherpeski sits down with Mike Milligan, founder of One Oak Financial, a B Corp certified firm that works with high-income earners, especially physicians and practice owners. 

M...

Ninety-eight percent of small practices believe they're HIPAA compliant. Far fewer actually are — and that gap tends to sit quietly until an audit, a complaint, or a breach forces it open. 

In this SNACK episode, Miranda Dorta turns the mic on Tracy Cherpeski for an unscripted conversation about the compliance question providers ask quietly after everything else has be...

What does it actually take to go from one struggling clinic to 24 locations? In this episode, Tracy Cherpeski talks with Corey Malnikof, founder of Palmer Care Group, about the real story behind scaling a multi-location healthcare practice — starting with the month he nearly lost everything before he found the systems that changed his trajectory. 

Corey shares the fina...

What if your biggest marketing problem isn't actually a marketing problem? In this episode, Tracy Cherpeski sits down with Ashley Gay — founder of Digital Ash Agency and a fierce champion of the independent practitioner — to talk about why branding is the foundation every growth strategy has to be built on. 

Ashley brings a perspective that's both professional and deep...