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Sales outperforming projections? December doesn’t have to mean settling for whatever inventory is left over. Smart programmatic CTV buyers know that the final weeks of the year offer unique opportunities to reach highly engaged audiences, if you know where to invest and how to optimize. Here’s how to make every dollar of that windfall budget count.
1. Make the ...One thing I’ve learned in this industry: when someone is really trying to convince you something is “dead,” it usually isn’t.
If SSPs were truly obsolete, the market would’ve moved on quietly. No fanfare. No essays. No podcasts. Just…gone.
Instead, here we are, spending a lot of time explaining why SSPs supposedly don’t matter anymore. Which, to me, sounds...
In digital publishing, cash flow is everything. Publishers need reliable partners who understand that timely payments aren’t just a nice-to-have, they’re essential for sustaining the quality content that keeps audiences engaged and coming back for more.
At OpenX, we’ve built our reputation on more than just innovative adtech solutions. We’ve earned publishers’ trust...
Marketers are forced to consistently grapple with fragmented media buying processes, and automotive advertising is no exception. A scattershot approach, traditionally focused on 25- to 54-year-olds, no longer guarantees results href="https://adage.com/article/media/demographic-data-dynamic-targeting-future-automotive-marketing/2588416/" rel="noopener ugc nofollow" target="...
More than 80% of programmatic dollars will be transacted via direct and private marketplace deals in 2025, according to eMarketer. This dramatic shift toward direct supply paths isn’t happening by accident. In fact, it’s a ...
