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Thepointofloyaltyfeed: The Point of Loyalty - building loyalty programs for brands

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Introducing JOY.LT your For Love or Money™ 2026 AI Interactive Loyalty Analyst

I am excited to let you know, we’ve now launched the For Love or Money 2026 AI Interactive Analyst JOY.LT (AKA chatbot loyalty specialist)!

JOY.LT is a complimentary value-add AI tool available with the purchase of the full 105 page PDF...


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The story of your loyalty program
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What’s the common thread that holds together Delighters, Legends & J*MoMs?

MEMORIES.

Delighters, Legends and J*MoMs are memory makers.

Delighters

Developed by Japanese economist Noriaki Kano, one of the 5 features attributed to products, is a ‘delighter...


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Let your loyalty program rise and shine

Question: What would January be without the hope for a refreshed loyalty program?

Answer: December with an increase in new member signups (soon to be zombies) and a rush on redemptions (financials look scary)

(I am sure there are other answers, however I’ll stick with that one)

It’s about this time of year when t...


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63 Joyalty* Moments of Magic

Year 1=31.

Year 2=32.

63 gifted coffees.

63 Joyalty* Moments of Magic

In January 2024 I decided to participate in a personal 12-month experiment, gifting my 10th free coffee to the next person in line.

However, my specific twist on this was I wanted to do it anonymously.

I did not want to know who the ‘gift of coffe...


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