Let’s compare two DeFi lending protocols launching. Both raised $2M in seed funding, both used the same L2 infrastructure, and both entered the market with almost identical tokenomics. Six months later, one had 40,000 Discord members, a CoinTelegraph feature, three tier-1 exchange listings, and a TGE that sold out in 11 minutes. The other had 800 followers, a dead Telegram gr...
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