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"We actually take the media risk when we buy off-app. And if we don't buy well, that's on us. That's not on the merchant."
Samir Pradhan ran ads at Pinterest and Google. Now he runs merchant marketing at Shopify, a company that says it is not an ads company. For the Fall '26 Edition, Shop Campaigns goes from two countries to 35, and Campaign Autopilot is out of early ac...
"Shopping is in our blood. It's the one thing that we care about the most, more than anyone else. And so if anyone's gonna do that work, why not us?"
Shopify VP of Product Vanessa Lee returns to break down the Fall '26 Edition, Shopify's tenth, which Shopify calls the Exponential Edition. The theme is network effects: features only Shopify can build because millions of ...
"This is the largest purchase they make after a car and a house."
Matt Davy spent his twenties fixing engines on 450-foot superyachts, earning six figures tax free. He ran a high-ticket dropshipping store from the engine room, picked pottery because his partner is a potter, then switched to selling his own pottery wheels. Kiln Crafts hit its first £1M in about 900 days....
"BFCM is a funnel clearing event, not a list growth event."
Jimmy Kim has spent 18 years in email. He built an in-house email tool for his men's clothing store, turned it into Sendlane, and built his own sending network along the way. Now he co-hosts Send It! with Chase Dimond. His view of Black Friday: stop casting a wide net and move every segment one step down the fu...
"Now everybody knows code. It's called English."
On October 1, Shopify launched Canvas, a new theme editor built around Sidekick. Ben Sehl is Director of Product for Online Store at Shopify. He built themes as a partner, cofounded the clothing brand Kotn, and led Hydrogen from zero to one. Now he's replacing a theme editor that has worked for 15 years, and he says Canva...