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The Unofficial Shopify Podcast

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"Not knowing what we were doing, just bobbling through it, we did a couple thousand dollars an hour and we were like, whoa, this might be something."

John Roman bought BattlBox back in 2023 and went looking for the next channel. With over a million TikTok followers, TikTok Shop looked obvious. Then a Whatnot sales rep sent an email. Seventeen months later, live selling ...


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Kurt spent a day at Beanstalk, an invite-only ecommerce conference at Industry City in Brooklyn, recording 15-minute conversations under a tent. Seven made it to tape. Every guest is on Shopify. Not one led with paid ads.

The lineup: Matt Butcher of Adam's Polishes on why he comes. Jay Wright, who spends about a billion dollars a year on Meta, on why your media buying i...


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Discounts are the biggest line item on your P&L that nobody approved. Kurt and Paul answer the questions merchants keep asking, then lay out the Black Friday plan.

Part one is a mailbag pulled from r/ecommerce, r/shopify, and the Shopify Community: the Combines With checkbox that wiped the profit on 60 orders before lunch, influencer codes showing up on Honey, welco...


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He sells vapes with no nicotine. Every ad platform, payment processor, and carrier treats him like Big Tobacco anyway.

Conrad Kurth founded Cyclone Pods in 2018 after watching every friend he had get hooked on Juul. Eight years later the brand has grown every year with a 60 percent repeat customer rate, no paid ads, no Shopify Payments, and no USPS. This is what selling...


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He's shipped over a billion units. He says your Black Friday gets decided in September.

Casey Armstrong, CMO of ShipBob, returns for his third appearance to break down peak season 2026. Five years ago the villain was Shipageddon. This year there's no single boogeyman, just tariffs that pushed brands global, an exploding channel mix, and AI quietly eating the back office...


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