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Website title: The Toy Book • The Official Trade Publication of the North American Toy Industry

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Sharon and Jack Osbourne to Headline Licensing Expo Fireside Chat

Licensing Expo 2026 will feature a fireside chat with Sharon Osbourne and Jack Osbou...


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Mattel Powers Through Q1 With Hot Wheels in the Fast Lane

Mattel kicked off 2026 with gains in revenue and consumer demand as growth in


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Timeless Toys Curates Special Collection for Mental Health Awareness Month

May is Mental Health Awareness Month, and the Chicago-based


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Craft Buddy Expands Miniature Building Category with Li’l Worlds Launch

Craft Buddy is entering the growing miniature collectibles space with Li’l Worlds, a new ra...


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The ‘Masters of the Universe’ Campaign Brings Power to Kids

Mattel, Amazon MGM Studios, and Save the Children are launching a social impact campaign tied to Masters of the Un...


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