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Website title: Bannersnack - Online Banner Maker, Design & Create banners
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Most articles about banner ads are written for the person buying them. This one is for the people building them.
What follows is a set of real banner ad examples, static and HTML5, pulled from live campaigns. Each example is analyzed from the designer’s perspective: the specific technique that makes it work, the production decision behind it, and what you can take d...
Producing HTML5 banner ads without a developer used to mean one of two things: learning enough code to assemble the file by hand, or working inside a tool not built for how designers actually work. The output tended to share the same problems regardless, whether that was exceeding the file size limit, missing a click URL, or getting rejected by the ad platform for a reason bu...