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The Super Bowl Aftermath What Really Happens When the Show Ends

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Message History

In 1994, AT&T ran the first banner ad on HotWired.com. It earned a 44% click-through rate. In the late 1990s, display ads still averaged around 2% CTR. Three decades later, the average banner...


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You have less than one second to win attention with a social media ad, and not just because people scroll fast. Meta’s delivery infrastructure now makes a prediction about your creative before any human ever sees it,


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Bad Bunny’s grass got 12.3M views. Then 190,000 designers started making the banners that actually convert.

Every February, advertising gets its mainstream moment. Super Bowl LX was no exception. NBC charged up to $10 million for 30 seconds of airtime. 120 million people watched 54 commercials squeezed between pregame, four quarters, and a halftime show that broke t...


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If you’re running Google display ads, choosing the right banner size directly impacts your impressions, clicks, and conversions.

Display ads appear on websites across Google’s network, including blogs, news sites, and niche platforms. They build brand awareness and drive traffic, while also working well for remarketing campaigns.

Getting banner ad sizes wr...


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We’re kicking off our new Power Tools Warm-Up series.

Think of it as a routine for creative stretching, where we revisit the tools that make design faster, smoother, and more enjoyable.

We’re starting with one that’s been quietly saving designers for years: Smart Resize.

If you’ve ever built a campaign in multiple formats, you already k...


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