The Strategists

Stephen Carter and Shannon Phillips break down Alberta’s new $4 million referendum advertising campaign, what the government’s creative says about its polling, and whether a massive spending advantage can actually overcome a muddled message. Does the government’s softer language on immigration reveal a strategic vulnerability? Can the opposition turn a David-versus-Goliath fu...

Shannon Phillips and Leah Ward dive into Elections Alberta’s referendum headaches, the growing pressure around the province’s special-ballot process, and whether the agency is actually resourced to pull off one of the biggest votes in Canadian history. Is Elections Alberta undermining confidence in the referendum by mishandling basic details? At what point does an election ag...

Stephen Carter and Shannon Phillips rank the people, politicians, and campaigners on Alberta’s stay-in-Canada side. Who is actually moving votes? Are the BC Conservatives about to split themselves into two parties? And has Carter replaced AFL tipping with referendum power rankings?

Zain Velji, as always, picks the questions and keeps everybody in line.

Stephen Carter and Shannon Phillips break down Mark Carney’s response after Canada walks away from a trade deal with the United States, and what comes next when the relationship shifts from negotiation to trade war. Was this the exact moment Carney was hired for? How does Canada fight back? And can a great view really make up for the worst VRBO laundry room in Squamish?

Shannon Phillips and Zain Velji talk about what the Alberta NDP should actually be doing this summer, from candidate recruitment and Calgary-Shaw to the referendum and rural opposition to AI data centres. Should the NDP run directly against separatism in Calgary-Shaw? Can listening to angry rural voters turn a local issue into an electoral opportunity? And how does Stephen Ca...