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Your Case Study Can Help You Get Found by AI
Selective visibility strategist and business mentor Cindy Gordon explains why a case study works on all three audiences that decide whether you get chosen: the humans deciding whether to trust you, the algorithms deciding whether to show you, and the AI tools deciding whether to recommend you. She walks through what a ...
The Speech I Gave That Became a Workshop
Selective visibility strategist and business mentor Cindy Gordon shares the real story behind Be the Answer, the live workshop launching October 27th through the 29th. It started as a guest talk inside a mastermind for dietitians and women in the wellness and health space, a room Cindy was invited into by someone she'd met...
"SEO Is Dead" Is the Worst Advice Going Around
Selective visibility strategist and business mentor Cindy Gordon pushes back on one of the most repeated pieces of advice in business right now. SEO is not dead. Something did die, but it is not what most people think.
This episode traces the story back to Google's Helpful Content Update, the 2023 shift that de...
How to Get Named by AI When Someone Asks for a Recommendation
Selective visibility strategist and business mentor Cindy Gordon shares a real story from this week. A client, a luxury realtor, got yet another lead from ChatGPT, and it turned out that same person had also found her through Google, for a near seven figure investment. She has already closed two AI gen...
What Findability Actually Is
Selective visibility strategist and business mentor Cindy Gordon breaks down what findability actually means, and it is not one thing. It is three: humans, algorithms, and AI. Most business owners think findability is about posting more, but that only touches one of the three pieces that actually determine whether you get found.