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Ever had a client be disappointed by the results of a test? I definitely have, and this is always my response: there is no such thing as a bad or failed test.
You tested a new CTA in your ad copy? CTR dropped? You now know your original CTA was more effective at getting people to click.
You tested a new landing page with condensed content? CVR dropped...
Sheffield-based camera and photography equipment and binocular specialists, Harrison Cameras, have returned to us to reignite their SEO campaign.
Harrison ...