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Swimming pool booking site, Swimple, has partnered with us as they look to increase sign-ups from pool owners and expand their nationwide presence.

Co-founded by two brothers in 2022, Swimple offers users an easy way to explore and book private swimming pools in their l...


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Are competitors outranking you for the terms that matter? Is organic traffic flatlining or starting to slide? Do SEO reports keep landing in your inbox promising ‘improvements soon’?

If so, it likely leads to a more serious question: Is your SEO team actually delivering?

That question is reasonable. It is also dangerous if it is asked too early, or an...


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AI may seem like a relatively recent development in the world of PPC, but the trend towards automation is, in fact, nothing new. In this article, I’ll outline what we’re seeing, why this is a continuation of an 18-year automation trend, and what we expect to see next.

Finally, I’ll answer the big question: what should you be leaning more on AI for? An...


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