Repeatable Revenue

Playbooks, scripts, coaching and KPIs all matter for MSP sales. But Ray argues every one of them depends on one decision upstream: being able to explain what makes your MSP different to a stranger at a bar. He breaks down what happens to appointments, pipeline, conversion and margins when that answer is weak. This is for MSP owners whose sellers are working hard and st...

In the same week, Ray went through two sales processes as a buyer who was ready to spend. Hard Rock's vacation club wouldn't sell him anything without a 90-minute pitch, so he walked. Acquisition.com sent a short video and offered a 10-minute call, then skipped the call and sent a payment link, and Ray spent $5,000. This is for MSP owners and B2B sellers who are working hard ...

Six months ago, one of Ray's MSP customers had zero appointments from outbound. Last month he said the program wasn't working because only two out of 10 appointments were showing up. Ray breaks down why progress on a complex problem so often feels like failure, and how impatience makes people quit when they're only a couple of problems away from the result. This is for founde...

Most sellers with a thin pipeline assume they picked the wrong channel. Ray met a full-cycle seller at an MSP whose calendar said otherwise — prospecting blocks, time boxed, six or seven channels running, real effort going in and nothing coming back. Every one of those channels works: Ray has 65 people cold calling and the data behind it, he drove $3M in sales from LinkedIn o...