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The PricePlow Blog: The PricePlow Blog: Supplement News and Research

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SteelFit Steel Hydrate: All 9 EAAs and Electrolytes in One Scoop

Mixing a BCAA product and a separate electrolyte drink? SteelFit Steel Hydrate combines both in one caffeine-free scoop with 8.1g of essential amino acids and 1g of taurine.

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Start With the Need: Glanbia's Case for Benefit-Led Supplements

Consumers shop for outcomes like better sleep, steady energy, and healthy skin. Glanbia's Designing Smarter Supplementation campaign shows brands how to build supplement...


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SupplySide Global 2026 Recap: Helaina's effera® Sweeps Ingredient Idol's Biotics Category

Helaina swept its category at SupplySide Global 2026. On October 28, Dan DeMarino pitched effera®,...


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Apollon Nutrition Hooligan V8 Gets a New Formula: More Pumps, More Focus, 700mg Theobromine

Apollon Nutrition Hooligan V8 is here, and Robik Samborsky wasn't bluffing about the theobromine. It climbs from 600mg in V7 to 700mg, alongside 10g citrulline, 4,500mg nitr...


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From a Talking Tree to AmaTea® Max: Brian Zapp of Applied Food Sciences | Episode #242

Brian Zapp, Creative Director of Applied Food Sciences, shares the Kichwa origin story of guayusa and breaks down AmaTea® Max, PurCaf® natural caffeine, and lion's mane quality standa...


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