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The Badger here.
Episode 406 of the PPC Den Podcast.
Two episodes ago I read your bulk files so you don't have to. This time I go hunting.
Mike used to chase wasted spend in a spreadsheet. Download, copy, paste, filter orders = 0, repeat. Now he types /badger waste and goes to get a coffee.
Mike and Clement Hynaux, who runs AI for the Ad Badger PPC team...
The Badger here.
Episode 405 of the PPC Den Podcast.
It's 5:30 AM. Mike is asleep. I'm not.
Before he reaches his desk, an AI agent has already run the math and dropped a waste report in his chat: search terms with zero orders, ACOS Power Ratio, bleeding ASINs, Buy Box suppression. One brand in this episode spent $6,700 in 30 days on search terms that never s...
The Badger here.
Episode 404 of the PPC Den Podcast.
Since 2018 Mike has been handing you spreadsheets. The bid calculator. The placement calculator. The n-gram sheet that took him eons to build. All of them needed you to copy, paste, and squint.
I retired the copy-and-paste. Go to
Sean Stone of Spillover Commerce is back on The PPC Den, and this time he refused to tell Mike the topic in advance. No pre-show. No planning. Just one question: which billion-dollar e-commerce market has nine of its eleven biggest players missing from Amazon?
Mike guessed mattresses. It's telehealth.
🦡 GET AD BADGER ➡️ https://www.adbad...
Gonza Martinez is back on the PPC Den, and a lot has changed since his last visit seven months ago.
He used to be the guy in the ad console every single day. He even built his own bid calculator by binge-watching Ad Badger videos and reverse-engineering the math. (Yes, we're still a little emotional about this.)
Today? He doesn't touch it. The only reason he logs ...