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Today Mike is flying solo, and for once the case file is his own: 400 episodes of The PPC Den, and what a decade of these conversations actually taught him about who wins on Amazon and who just stays busy.
There's a shirt involved. There's a DSLR. There's also the small matter of being #1 on both of FeedSpot's Amazon podcast lists - the 9 Best Amazon PPC Podcasts and th...
Five years ago you could hire a PPC manager for bids, budgets, keywords, campaign types and structure, and that was the whole job. Today Mike argues that a good Amazon PPC marketer is just a good Amazon marketer, and the job now reaches into what used to be somebody else's problem entirely: fees, refunds, logistics, and the one he thinks is most underrated, stock.
This ...
There is no shortage of AI hype for Amazon sellers. "AI bidding." "AI agents." Videos about tools that shipped this morning.
This is the opposite of that. Michael walks the full 10-level progression from clicking around in Seller Central to running autonomous, self-improving agents on your account and is honest about what each level actually costs you in time. Claws out...
Today Mike is joined again by Steve Patenaude the closest thing this show has to a PPC detective to open a case that starts with a boring question and ends somewhere much more interesting: which of your products is actually earning the sale?
Amazon has retired the old sponsored product reports. The drag-and-drop builder that replaced them looks like extra homework, and ...
Today Mike is joined again by Steve Patenaude, the closest thing this show has to a PPC detective, to open a case that starts with a boring question and ends somewhere much more interesting: which of your products is actually earning the sale?
Amazon has retired the old sponsored product reports. The drag-and-drop builder that replaced them looks like extra homework, an...