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Mistral AI is Europe’s largest A.I. startup and its best bet for sovereign A.I. The Paris-based company is in talks to raise fresh capital at a €20 billion ($22 billion) valuation as it locks in a multibillion-dollar infrastructure deal with Microsoft announced July 21. Under the agreement, Microsoft will help fund


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Before Truman Capote’s Swans, there was the original: Marella Agnelli. The name came about when she was photographed by Richard Avedon in 1949. With her long limbs and Modigliani-esque neck, he declared her “the swan.” Later, Truman Capote would call her “European Swan Numero Uno.” 

But before then, she was Donna Marella Caracciolo di Castagneto. Her father was fr...


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More than a century after chemist Eugène Schueller turned a hair-dye formula into the business that became L’Oréal, the beauty giant is still finding new ways to grow, with A.I. as its latest bet.

L’Oréal’s Revenue...


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On a recent visit to 7 Spring, a backgammon café in Nolita, one thing stood out immediately. There were no open laptops, no headphones and no one half-working while they waited for their coffee. Every table was occupied by people absorbed in a game. A café had given people a reason to look up. In a city overflowing with options, that specificity created something scarce: a ge...


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On May 18, Starbucks Korea launched a campaign for a tumbler line and used A.I. to write a name for it: “Tank Day.” Nobody meant to reference the 1980 Gwangju massacre, or the discredited 1987 police c...


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