The Modern Retail Podcast

Peer-to-peer resale platform Depop is trying to differentiate itself from the competition through the power of music.
Driven by data showing that 56% of the Depop community attends live music events, the company recognized there is an opportunity to cater to users scrolling its app for secondhand concert looks. To capitalize on this insight, the company scaled its popula...

Amazon’s Prime Big Deals Days has fundamentally altered the retail calendar, turning October into the official kickoff for holiday shopping. What started out as a summer event has expanded into a crucial Q4 marker. The deals are now driving consumers to research and buy earlier each year amid sustained inflation.

In just a few short years, the fall event has beco...

Three years since the debut of TikTok Shop, brands are still weighing whether it’s worth investing in the social commerce channel.

In the past year, Whisker, the maker of Litter Robot, finally took the plunge, joining TikTok Shop primarily to secure an early adoption advantage on the platform and reach younger demographics like Gen Z and Gen Alpha.

W...

Increasingly, people are asking ChatGPT, Claude or Gemini for product recommendations, and it's changing how brands position themselves online.
Brands are used to optimizing their products for physical shelves and digital storefronts. But now, they also increasingly have to think about the AI shelf, a concept recently outlined by tech writer Deana Burke in the newsletter...