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Scratching the surface of the news with a seven-day Acumen Media report by Tonya Khoury. What’s wrong with us? When a group of people do something more than any other group of people on the planet, they get a name: Specialists. Prize winners. Award gatherers. But what do we call them when their expertise is […]
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BrandMapp 2025 data suggests South Africans have more shared interests and values than differences across race, age, gender, religion and income. The braai remains a powerful Heritage Day symbol, but it represents broader themes of community, humour and togetherness. Crime is the biggest shared concern among South Africa’s consumer class, while education is the leading […]
Advertising is moving into AI chatbots like ChatGPT and Gemini. Researchers Carlos Diaz Ruiz, Hanken School of Economics; Broderick Turner, Virginia Tech; Erick M. Mas, University of South Florida, and Zeynep Arsel, Concordia University warn sponsored AI conversations could affect trust, search results, misinformation and the future of the zero-click internet. When Google fou...
AI can generate communications content, but human judgement remains essential to strategy, reputation and crisis management. Communications goes beyond content production to include stakeholder analysis, context, timing, relationships and risk assessment. The push for always-on content can create a “sea of sameness” when businesses prioritise volume over meaningful insights. ...
African storytelling needs greater diversity, moving beyond stereotypical portrayals of Black communities. Emerging African talent needs more opportunities, diverse roles and greater access to the industry. Short film runs limit audience access and undermine a stronger African film culture. Streaming and digital platforms can widen access to independent African films and film...