The advertising industry has a long and distinguished history of measuring, and often, the wrong, shiny things very precisely. For years, we measured reach. Then clicks. Then viewability. Each time, we congratulated ourselves on the sophistication of our analytics and moved on. That is, until someone quietly pointed out that the metric we’d enshrined as […]

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After a two-month hiatus, Zoutpansberger’s Facebook page has returned, following its disappearance when they reported copyright theft. The lengthy restoration process, involving an internal Meta team, highlights the difficulties publishers face with intellectual property theft and platform support. Just in case you haven’t noticed – we’re back on Facebook. Yes, after a hiatus...

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. IAB reveals Bookmarks judges The Bookmark Awards has introduced the individuals who will ultimately select the award winning work in this year’s awards. Elizabeth Mokoena is jury president, supported by Neo Mashigo, Peter Little, Babalwa […]

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I have been visually impaired my entire life. Only my left eye sees anything; my right eye is a spectacularly perfect eye that simply can’t be bothered. It is as if the camera was installed beautifully but nobody ever found the ON switch. So, I did what so many people living with disabilities across Africa […]

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I was listening to some conversations during SXSW last week, and I walked away with a solid piece of advice.  It’s the sort of thing that once you hear it, you become somewhat dismayed that you hadn’t already written it down. It came from Captain Obvious, and simply put, it was, “Consumers like to be […]

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