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The Loomis Agency

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Title: The Loomis Agency: The Voice of the Underdog - Dallas Agency

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Two Economies, One Battleground
Why QSR Brands Are Losing Traffic and Can’t Wait for a Recovery

I don’t think we are living through a temporary soft patch or a brief cycle that will correct itself if we just wait long enough. What I see,


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LOOMIS Super Bowl Party — Our Top 10 Ad Picks
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What Smart Restaurant Marketers Will Do to Win in 2026
Timeless Marketing Truths Reframed for a Harder Economy

Last week in Chicago, my daughter signed us up for a make-your-own-candle session at a small neighborhood shop. It is not the kind of activity I would seek out on my own, but she loved the idea, so off we went. The owner was a sharp young entrepreneur who had been running the place since before...


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Why Modern CMOs Should Lead with Challenger Brand Thinking

Today’s CMOs are operating in a world that’s more demanding than ever. They’re asked to do more with less: bigger vision, tighter teams, faster timelines, and stronger results. In that environment, the smartest leaders don’t chase the loudest agencies. They lean into challenger brand thinking.

Challenger brand thinking isn’t a trend. It’s a strategic lens. It ...


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Be Yourself. Every Other Restaurant Is Already Taken.

Oscar Wilde once said, “Be yourself; everyone else is already taken.” While he wasn’t talking about restaurants, his words perfectly capture a major challenge in restaurant marketing today. In a crowded market where every brand promises fresh ingredients, great value, and friendly service, too many restaurants blur together. Guests have heard it all before. The solut...


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