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Cleantech startups are usually marketing a deeply technical product with a marketing team of one or two people. Budgets are tight between fundraising rounds, and every dollar spent needs to perform. A generalist marketing agency can take months to fully understand the sector and the product, which is time many startups can’t afford to pay […]
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Off-the-shelf software can only take you so far when it comes to designing and building a bespoke piece of software in the UK. Working with a company that specialises in building bespoke software is one of the best options, but actually choosing a company can be super difficult. That’s why we decided to write this […]
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When you are running your own business you may need to use some form of cold couriers to transport your goods. Maintaining an unbroken cold chain, so the products get to the customer in the same condition, is one of the toughest challenges a business can face. Whether you are sending life-saving medicine, fresh produce, […]
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A logo and a brand identity are not the same thing. A logo is a single mark, the symbol or wordmark people recognise at a glance. A brand identity is the whole visual system that mark lives inside: the logo, the colour palette, the typography, the imagery, the icons and the rules that hold them […]
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Read on to learn about the pros and cons of this insolvency advice company. Experiencing financial stress and the looming potential of insolvency is one thing, but when you are a director, financial stress is compounded. So many things are on the line. You are the responsible party. You are one of the decision makers. […]
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