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A logo can sail through sign-off and into the brand guidelines and still fall apart the first time someone tries to make it 2.4 metres wide in brushed stainless steel. This is where artwork and fabrication part company, and what to put in the guidelines to stop it happening. There is a particular moment in […]
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For a design agency, brand consistency is the chief working principle when a client’s brand needs to look equally recognizable across the website, social media, advertising materials, and localized versions of digital platforms. A team that manages several projects at the same time inevitably deals with dozens of files, revisions, and formats. A unified system […]
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In this article we take a look at the 4 Best Websites for Product Design Inspiration. Product design inspiration is most useful when it shows how real digital products handle navigation, content, user actions, and changing interface states. A polished screen can help with visual direction, but a full product reference gives context about what […]
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How to tell whether the next requirement is still a page, a bounded interaction, or a product interface before you estimate the work. A WordPress brief can contain three adjacent requirements: a pricing page, an on-page calculator, and a saved-quote journey. They may share the same brand and sit next to one another in the […]
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Paid social media marketing is much tougher than it used to be because you can no longer rely on a platform’s audience targeting settings alone. These days, it’s much more competitive, and if your outreach is to succeed, you need creative ads and content, convincing landing pages, first-party data and a disciplined testing process to […]
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