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Journalists never cover politics, the economy, or lifestyle trends based solely on their own observations. They turn to trusted sources who can provide the bigger context behind a breaking story.
Business and technology leaders within media organizations need the same outside perspective to make sense of new revenue models, shifts in distribution, or the impact of ...
AI should be able to generate both content and confidence.
When it’s used properly, the technology is not just a faster or more efficient means of producing blog posts, email blasts, and ebooks. Marketers and others within large enterprises should also use AI to help summarize, organize, and analyze data to help leaders make smarter decisions. That only comes when y...
The web is global by default, but that doesn’t mean your content automatically resonates with a global audience. European markets respond differently than East Asian markets, which in turn respond differently than South American markets. Within each of those broader regions, there are language and cultural differences at the country and local levels that further complicate co...
Many DXPs market personalization as a turnkey capability built into their offering. This sounds great until you consider that personalization isn’t just a feature that you toggle on or off — it’s an operating model for defining how you engage with the different user cohorts who engage with your content.
Personalization projects are doomed to fail when they are limit...
The quest to measure AI vs. human content performance isn’t about finding a winner. It’s about learning how to make the most of the technologies and tools at your disposal.
A 2025 report found half of marketers and other business professionals are using gen...