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Message History

Are AI Citations the New Vanity Metric?

They can be, if you’re focusing on quantity without relevance or context.

AI citations are useful.

So are AI mentions, r...


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AI Search Jargon Explained What Do GEO, AEO, AI Citations and All the Rest Actually Mean?

Just when most businesses had got reasonably comfortable with SEO, digital marke...


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Don't Copy the Competition. Understand the Customer.

One of the first questions we’re often asked when starting work with a new client is:

“Have you looked at what our competitors...


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Why You Need to Dust Off Your Directory Listings

For years, directory listings have been treated as an afterthought.

Many businesses claimed their profile on a handful of directories ...


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How Often Should You Update Your Website?

The short answer?

It depends.

What, you wanted a number?

“Every month.”

“Every six months.”

“Every Tuesday after lunc...


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