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This is it. The last advertising podcast to ever be made.
But before we quit, we should probably figure out how to break into the industry.
Jonathan Ogle founded Infinite Agency without ever working at another agency. Sixteen years later, his company works with brands including Six Flags, Southwest Airlines, Smoothie King, Supercuts, and Benihana. Jonathan still o...
This is it. The last advertising podcast to ever be made.
But before we quit, there is one final part of advertising we need to discuss: the end.
Martins Zelcs is the founder of The Art of End Cards, an archive dedicated to the final three to five seconds of commercials. He has also worked as an art director at Droga5, BBDO, and INNOCEAN.
Martins believes an...
This is it. The last advertising podcast to ever be made. And thank goodness, too.
There's too much ad talk out there. We talk to ourselves. We know it's only F*ing advertising. We know most people try to avoid advertising. Or never even think about where it comes from. And definitely don’t wonder what it was like to work at Droga5 in 2013.But still, there...
Courtney Williams is Chief Growth Officer and Partner at The Variable, where she leads the independent agency’s growth strategy, positioning and business development efforts.
In this episode, Courtney explains why hard work alone does not guarantee career advancement and what ambitious professionals need to do next. She shares how to develop a clear point of view, build...
Every brand wants a distinctive voice. Very few know how to build one.
This week, Geno sits down with brand voice consultant Vikki Ross, who has helped companies including JLR and Sky define how they communicate across every customer touchpoint.
They discuss what actually goes into creating a brand voice, why tone of voice guidelines usually fail, how to interview...