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The How of Business - How to start, run & grow a small business. icon

The How of Business - How to start, run & grow a small business.

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The way we speak, from formality and filler words to conversation styles and accents, shapes how customers, employees, and job candidates see us, and linguist Daniel Hieber explains how small business owners can recognize those perceptions and communicate more effectively.

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How Addison LaBonte launched Sweet Addison's - a desert brand specializing in gluten-free and dairy-free cookies and brownies. Addison shares how she built an audience before launching her first product, bootstrapped without giving up equity, and grew her brand to seven figures in its first full year.

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Getting started with Claude Code and agentic AI doesn't require a technical background, as Henry Lopez and applied AI specialist Colin Rhoades explain the shift from AI chatbots to AI agents that complete tasks for your small business.

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Five common reasons not to start a small business yet, from escaping a bad boss to fearing sales, give aspiring entrepreneurs a readiness check before they quit their job and put their savings at risk.

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