The Franchising Centre

I think about software and digital tools all the time, so I always naturally think it’s the most important thing in the world. However, Alan and I were at the International Franchise Show at ExCel earlier this month and talk of tech solutions genuinely is on everyone’s lips right ...

If you’ve been running your franchise for a number of years, or recently took over a well-established one and inherited everything that came with it, there’s a good chance you’re sitting on a database of historic recruitment leads you’re not quite sure what to do with.

Some...

Most of the time, when someone wants to sell you a copywriting and content service, they’ll tell you what great writing can do for your business, share a few impressive-sounding case studies, and then ask you to take a leap of faith and give them a go.

I’m not going to do t...

Spring is properly here, and with it comes a real sense of momentum in the franchising world, especially following the big franchising show at ExCel earlier this month, and we’ll be sharing some of our insights from that soon. In the meantime, our team ha...

One of the most consistent patterns we see when working with franchise networks of all sizes is this: a promising franchisee candidate stalls, the conversation goes quiet, and the recruitment journey that looked so positive simply fizzles out.

The reason, more often than no...