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The Esports Advocate

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The Esports Advocate's title: THE ESPORTS ADVOCATE - Esports Business News & Analysis

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Luminosity Gaming Sold to Original Founder

Luminosity Gaming has been sold to former owner and founder Steve Maida, according to multiple social media posts and an official announcement late Friday. After a rather rocky period of ownership by Vertiqal—including accusations by content creators and other former Luminosity employees and contractors


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Sentinels Hire David McGowan as its New Performance Coach

Los Angeles-based esports organization Sentinels announced Friday that it has hired David McGowan as its new performance coach for its Valorant and League of Legends rosters ahead of the 2026 competitive season.

McGowan may be best known as a former Olympic rower and accomplished coach; he  competed at the 2004 Athens Olympics and coached over 30 ...


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Riot Reveals LEC Roadtrip Schedule for 2026

Riot Games released some interim details on League of Legends EMEA Championship (LEC) Roadtrips for the 2026 season. Roadtrips are special games hosted by teams within the LEC that bring the action to the league’s most active and enthusiastic fans.

For 2026, Roadtrips will make a number of stops in Spain and France, according to the schedule released b...


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Razer Named Chair Partner of VCT EMEA, Game Changers EMEA

Riot Games announced Thursday that international gaming peripherals company Razer has signed on as the official gaming chair partner of Valorant Champions Tour EMEA (VCT EMEA) and Game Changers EMEA.

The new deal will run through 2027. Financial terms were not disclosed.

Under the terms of this new deal, Razer’s Iskur V2 gaming chair will be used by all t...


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Movistar KOI Partners With idealo

OverActive Media division Movistar KOI has partnered with Berlin-based product and price comparison platform idealo internet GmbH.

Financial terms of the new deal were not disclosed.

With offices in Madrid, Spain, Movistar KOI is an esports club with a massive Spanish-speaking audience. The organization currently competes in League of Legends (League of L...


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