The Duct Tape Marketing Podcast

A business that depends on you for every sale, decision, and deliverable can only grow so far. Beth Mazza and Victoria Sivrais share how they built and sold professional service firms by turning expertise into systems, protecting margins, investing in sales and marketing, and building teams that could operate without them. They explain why financial discipline, scalable proce...

Marketing agencies are under pressure as AI lowers the value of execution, clients expect more for less, and the traditional agency model becomes harder to sustain. John Jantsch outlines nine shifts agencies and marketing consultants need to make—from owning a clear point of view and productizing their services to pricing outcomes, building predictable lead systems, and stepp...

Inbound marketing is changing as AI, answer engines, and declining organic search traffic reshape how customers discover and evaluate businesses. HubSpot's Kipp Bodnar explains why the traditional marketing funnel is losing effectiveness and how the Loop Marketing framework offers a new approach built around expressing ideas, tailoring experiences, amplifying distribution, an...

AI can make a business faster and more efficient—but automating the wrong things can cost you the human connection customers increasingly value. Ryan Levesque, bestselling author of Ask and Return to Real, explains where AI belongs in a business, what should stay human, and why the things that don't scale can become a competitive advantage. He shares how aba...

Better copy starts with understanding what your customers are actually thinking, saying, and trying to solve. Joanna Wiebe explains how voice-of-customer research can uncover the language that makes marketing more relevant, persuasive, and useful—and why even a handful of customer interviews can dramatically improve your messaging.

She also shares how to build a messag...