The Daily Egg

A recent Semrush study found that 70% of marketers use AI to create content faster at a lower cost. Only 19% use it to improve...

The post How I Use AI to Write Blog Posts (And What I Still Do by Hand) appeared first on

Perceived value is what customers think your product or service is worth compared to the perceived costs and competitors, which affects how much they’re willing...

The post How to Increase Perceived Value (And Why It Matters More Than Actual Value)...

If you use GA4, you might already have done the work to track visitor conversions as “key events”. You can now track these events as...

The post Track “key events” from Google Analytics 4 (GA4) as Conversions appeared first on

The conversation about AI and ecommerce often gets framed as a threat: Our survey data tells a more nuanced story, and one that’s actually quite...

The post How Ecommerce Brands Should Respond to AI Shopping appeared first on

When you change your date range to “Today” in Web Analytics, you can see who’s visiting your website right now. In real time. Not as...

The post Introducing the real-time Astro Map in Web Analytics appeared first on