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How Biology Helps Shape Choice in Behavioral Economics

The field of behavioral economics is facing several challenges and opportunities this century; the discipline is trying to find its own identity a...


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How Humanoid Robots Affect Labor Markets

At the World Cup’s Brazil Norway match on July 5, 2026, we met Atlas when they (he? she?) brought out the ball at halftime: Developed by Hyundai subsidiary Boston Dynamics, Atlas, a humanoid robot, can do f...


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Why $9.99 Is a Special Price

According to The Wall Street Journal, as a threshold, $9.99 is more than a price. Hearing $10.00, we refuse to make the purchase. 99 cents has always made a difference. Now, combined with $9.00, it has extra signi...


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Jung’s archetypes are a mirror that shows who and what we are

In the early 1900s, the psychoanalyst Carl Jung began noticing patterns in the dreams and life stories of those who visited him for treatment at h...


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Cognitive Effort Just Got More Expensive

I have written twice before about what our devices might be doing to us. In “Rewired,” I looked at evidence that heavy use is l...


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