The daily blog of behavioral and cognitive economics

The Psychology of the Home Run in 1921

When star baseball player Babe Ruth was whisked away after a game on a warm summer night in 1921, it wasn’t so he could avoid the paparazzi or crowds of fans; it wasn’t so he could m...

The Retina as a Mirror: Decoding the ADHD AI “Breakthrough” and Its Fatal Flaws

For centuries, we’ve called the eyes the “windows to the soul,” but for modern neurologists, they are ...

The city that rewired my brain

On the first seasonably warm afternoon of my new life in New Orleans, I sat beneath a tree near Bayou St John with a six-pack of Abita, a folded newspaper, and the naive belief that geogr...

Self-Employment Often Doesn’t Pay Off, Decades-Long Study Of Entrepreneurs Shows

A 30-plus-year survey of 12,686 Americans found four distinct entrepreneurial career paths, not one universal...

Rotating Spiral Brain Waves Act as a Space-and-Time Clock

Researchers identified a new class of traveling brain waves that rotate over space and time. The study reveals that these vortex-like waves are driven by a unique,...