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The Human Premium: Why we crave effort in the age of AI

Choice overload describes how too many options can make people unhappy, delay decisions, or push them toward defaults (Scheibehenne et al....


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The Two Kinds of Bubbles That Champagne Creates

The owner of Grand Cru, Fine Wine and Spirits in New Orleans said that 60% of the bottles on her shelves come from outside the U.S. Explaining during a BBC podcast, she said Champagne was one of her...


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What Can Biology and Evolution Tell Us About Consumer Decision Making?

In examining the behaviours of consumers, researchers look for explanations, drivers and motives. The fields of economics and psychology approach consumer decision making through key...


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The continuity of consciousness

As a medical student, I learned that it was obvious that consciousness was a product of a functioning brain, and as a young cardiologist, I was still convinced that death was the end of our consciousn...


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Why Global Warming Is Worse for Women

More than men, women in middle- and low-income countries bear the burden of global warming. They are especially affected by floods, heat stress, drought, and climate change. Through a 2024 FAO r...


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