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Is AI replacing copywriters? To find out what the industry actually demands, Jamie Thomson, founder of the Edinburgh-based copywriting agency Brand New Copy, decided to look at the data.
In this episode, host Kiran Kapur sits down with Jamie to discuss his recent study analysing 230 copywriting job adverts across the UK and Europe over a six-month period. Jamie explain...
In this episode, our Marketers Toolkit has reached the letter T.
Hosts Kiran Kapur and Charles Nixon explore four key terms: Tipping point, Tactics, Targeting and Timescales. They explain how authority and word of mouth drive adoption, why businesses need to focus scarce resources on a defined audience and how delayed launches can erode potential profits.
Ever wonder how your favourite snacks go from a farm field or laboratory to the supermarket shelf? In this episode Kiran Kapur is joined by college tutor and marketing consultant Dawn Grossart for a deep dive into the fast-paced world of food marketing.
Discover how the food industry combines rigorous data ana...
This week Kiran Kapur and Charles Nixon look at Sustainability, Strategy and Social Proof.
Is your marketing department stuck in a communications factory? In this episode, Kiran Kapur is joined by marketing strategist and CEO advisor Mats Georgson to debunk the myth that marketing is simply promotion and advertising.
The discussion explores lessons from the famous circus analogy, Coca-Cola's masterc...