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Title of The Better Fundraising Company: "Better Fundraising | Increase Your Fundraising Capacity"
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Working in television would likely be a writer’s dream… and probably a nightmare. Tight deadlines. Limited budgets. Constant revisions. Wait – that sounds like life in a nonprofit, too!
Maybe you have more in common with a writer in Hollywood than you realized. You’re both up against a deadline. You’re both dealing with executives speaking into your copy. So, what ...
“Sugar cereals” were everywhere in the 80’s and 90’s.
But there was always one caveat – they were marketed as “part of a balanced breakfast” and pictured with orange juice, toast and usually some fruit. Like so:
Peer-to-peer fundraising should be marketed the same way – as “part of a balanced fundraising program.”
People love peer-to-pee...
Do you have any questions for us?
Maybe there’s a new tactic you want to try, your boss isn’t likely to approve it, and you’d love to know how we would convince them. Maybe there’s a question you’ve just always wanted to ask. Maybe there’s a specific situation in your organization that you’d like feedback on.
We can keep you and your organization anonymous...
One of the most reliable reasons a letter, email or event resonates with donors is when it contains a moment that engages their emotions.
So I wondered, in the successful fundraising that Better Fundraising has created, what are the “ingredients” in the most powerful moments?
After reviewing a ton of top-performing fundraising, here are the ingred...
Want to know what “letting a Fundraiser do their job” looks like?
Here’s a quick story. I recently caught up with a longtime friend who is a “fundraising lifer” like me. He shared a story from earlier in his career when he was brought in as a Director of Development with a specific task of growing the organization.
A couple months in, he presented a fundra...