The Better Fundraising Company

The bad part of the story helps us know how good the good part of the story is.

If your donors don’t know the “bad parts” – what things were like for a person before your organization helped, the emotions of the person when they were in need – your donors will never know how powerful your work is.

Because they don’t know how powerful your work is, your fun...

If anyone at your nonprofit has ever said something like, “We don’t want transactional donors,” keep reading.

This belief sounds good on the surface, but it’s limiting your growth.

Instead, you want to purposely make your nonprofit attractive to “transactional donors” for two reasons:

Revenue.  A lot of “transactional donors” giving g...

Here’s a simple test to run on your next piece of fundraising before you send it:

Glance at it and ask yourself: if you only had a few seconds to scan it and didn’t know your organization, would you know concretely how the world would be a better place if you gave a gift?

Because you’ll raise more money if your readers can quickl...

Here’s a fun thought exercise for you.

What if the companies that make phones (Samsung, Apple, Motorola) had to make TV commercials selling phones using the same messaging approach that many nonprofits use?

First of all, there would be no 30-second commercials. All the commercials would be 5 minutes long because someone ...

Donor-centrism gets a lot of bad press these days. (I even stay away from using the term sometimes because it can cause people to throw babies out with the bathwater.)

However, as Fundraisers and nonprofits, it’s still ethical and smart to honor an individual donor’s involvement in the work of a nonprofit. And there are two main ways to do that:

Wri...