Want to keep yourself up to date with the latest news from The Better Fundraising Company?
Subscribe using the "Follow" button below and we provide you with customized updates, via topic or tag, that get delivered to your email address, your smartphone or on your dedicated news page on follow.it.
You can unsubscribe at any time painlessly.
Title of The Better Fundraising Company: "Better Fundraising | Increase Your Fundraising Capacity"
Is this your feed? Claim it!
Have you heard of “the donor pipeline”?
It’s the idea that donors move through your organization on predictable pathways at predictable rates.
Of your first-time donors last year, a predictable percentage will give you a second gift this year. Of your mass donors, a predictable percentage will become major donors. Of all your donors, a...The new Executive Director of one of our clients, when looking over the fundraising results from the previous year, said:
“There was an astronomical spike in giving last November and December – what did we do?”
“Last year was the first time we convinced you guys to run our full recommended year-end plan,” we replied. “We ...
Fun success story for you.
We’ve been working with a small nonprofit on the East coast for a little over a year.
Each year they do a summer appeal, and this summer the Better Fundraising team wrote and designed the appeal. In past years their summer appeal has raised around $5,000, and our appeal this year raised $22,000.
Another thing that’s hap...
I’m always on the lookout for quick ways to say powerful things. So when someone in the webinar chat wrote the following sentence, I noticed immediately.
”I think the existence of hungry children is more offensive than learning about them.”
The context was a conversation about “sharing the need” in a piece of fundraising, and some readers being offended.
You can’t save souls… in an empty church.
Your fundraising can’t inspire anyone to give… if nobody reads it.
These ideas point towards the importance of email subject lines, teasers on direct mail letters, and story headlines on newsletters. Because those parts of your fundraising play a major role in whether your fundraising gets read… or not.
A...