The Behavioral Economics in Marketing’s Podcast

Your audience is overwhelmed — email overload, social media clutter, algorithm filters, and constant distractions are just a few of the reasons your message might not be getting through. In this episode of Behavioral Economics in Marketing, we dive into the concept of “noise” from Communication Theory and how it disrupts the delivery, reception, and impact of your ma...

Understand how communication shapes success in remote and hybrid workplaces. These episodes examine behavioral insights into remote team dynamics, productivity, and the evolving economics of work.

Keywords: communication theory remote work, remote team productivity, behavioral economics workplace, hybrid work challenges, remote work strategies

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Welcome to this Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, where we revisit Season 9’s groundbreaking exploration of the economics of remote work — a topic that has transformed how organizations operate in today’s world.

Season 9 uncovered how remote work reshapes incentives, productivity, and employee engagement throug...

Why does a $149 pair of headphones feel like a bargain — just because you saw a $399 pair first? That’s the power of anchoring, one of the most influential (and often overlooked) pricing strategies in behavioral economics.

In this episode of Behavioral Economics in Marketing, we explore how the very first number your customer sees — whether it’s a premium prod...

Too many options can overwhelm customers and stall purchases. This episode offers insights on simplifying choice architecture to improve e-commerce experiences and increase sales.

Keywords: paradox of choice, e-commerce optimization, consumer decision fatigue, behavioral economics shopping, online sales strategies

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