The Articulate Marketing Blog

How to optimise your marketing team for long-term flexible working

Thu, 12 Nov 2020 07:30:00 GMT

The impact of Covid-19 pushed many businesses to embrace flexible, remote working.

10 things you need to check on your website

Thu, 29 Oct 2020 09:30:00 GMT

In this blog, we're looking at the instinctive things that we check when we're looking at a website. We'll talk about how you can fix and improve some of those. Some are performance issues and others are SEO issues. We're hoping that this will compliment our previous resources on SEO.

The ultimate guide for keeping your contacts' data safe with HubSpot GDPR compliance

Thu, 08 Oct 2020 07:45:00 GMT

We have spent months over the last few years grappling with this wonderful subject of GDPR. A subject that can feel overwrought and something that it's very easy to pretend doesn't exist. We don't recommend putting your head in the sand and hoping it goes away, or applying fake technical solutions that seem like they're solving the problems, but really don't. It's been years, but businesses still aren't getting this right.

Everything you need to know about topic clusters

Thu, 01 Oct 2020 10:00:00 GMT

Sixty-one percent of marketers say improving SEO and their organic presence is a top priority.

HubSpot chatbot considered harmful: results from Articulate's experiment with website chat

Thu, 24 Sep 2020 07:15:00 GMT

Are you considering adding a chatbot to your B2B website? Read this before you do.

The difference between internal and external links

Thu, 17 Sep 2020 15:00:00 GMT

For an SEO marketer, not understanding the difference between internal and external links is like not knowing the difference between cats and dogs.

The ultimate guide to writing case studies that drive leads

Wed, 16 Sep 2020 10:22:15 GMT

Case studies can help companies win business. Pure and simple. We’re in a demand-generation, deal-closing economy and good customer evidence is the laser-guided bomb of marketing. Used well, a case study is a powerful piece of targeted marketing and your case study database on your website should reflect this.

We're hiring! What it's like to work at Articulate

Wed, 02 Sep 2020 15:44:48 GMT

Our business development representatives and client partners are on the lookout for some talented new teammates at Articulate! We’ve been growing steadily, and are excited to be able to welcome applications for these roles.

6 ways that technology can strengthen the customer relationship

Thu, 06 Aug 2020 08:03:00 GMT

The huge advances in all things web-based, including the introduction of 5G, means businesses can now interact with customers in more and more efficient ways. That presents lots more opportunities to strengthen the customer relationship.

Distraction-free writing

Tue, 28 Jul 2020 08:42:15 GMT

From emails to social media and memes to fake news, is it any wonder we find it hard to concentrate on important tasks?

6 Steps to craft webinars that boost customer engagement

Thu, 16 Jul 2020 08:04:00 GMT

According to InsideSales.com, almost three out of four senior marketers say webinars are one of the best ways to generate leads. The web based seminars are a useful way of capturing prospects at any stage of the sales funnel. They’re also perfect for boosting engagement amongst leads and customers alike.

The complete guide on performing local SEO

Thu, 09 Jul 2020 06:30:00 GMT

We’ve got a quick question for you…

Should you hire a marketing agency or a marketing person? [2020]

Wed, 08 Jul 2020 10:13:46 GMT

'No bucks, no Buck Rogers' as the astronauts say in Tom Wolfe's The Right Stuff.

6 must-read writing and marketing books for every marketing copywriter

Thu, 02 Jul 2020 08:15:00 GMT

Writing. It’s what we do here at Articulate and although we are pretty expert marketing copywriters we still reach for the occasional trusty volumes to remind us of our art and how to improve it.

3 strategies for acquiring authoritative backlinks for your website in 2020

Thu, 25 Jun 2020 07:45:00 GMT

The Google search algorithm loves a website with a mix of authoritative backlinks. Backlinks are the cornerstone of SEO. They help Google understand which websites are trustworthy, useful, and provide valuable to searchers, and that impacts where on Google your content indexes for.

How we keep the personal touch in our remote sales process

Thu, 18 Jun 2020 08:30:00 GMT

How we keep the personal touch in our remote sales process

How to use website optimisation to make the best first impression

Mon, 15 Jun 2020 15:49:00 GMT

How long do you think it takes visitors to decide whether they want to stay on your B2B site? 10 seconds? It's more like 50 milliseconds… you need to make a good impression, fast, putting continuous effort into website optimisation. What we’re saying here is - folks, tidy your room.

Key PPC metrics: How to measure the success of your campaign [Infographic]

Thu, 11 Jun 2020 10:45:00 GMT

A clear objective.

You can’t measure success without knowing what it looks like for your business. Before you start to run search or social ads, you must determine your goal for your campaign.

5 Essential Steps for creating PPC campaigns that make real money

Thu, 04 Jun 2020 07:00:00 GMT

Creating effective PPC campaigns is kind of like baking the perfect cake.

Bing and DuckDuckGo: Are these search engines worth indexing on?

Thu, 28 May 2020 07:45:00 GMT

Google isn’t the only search engine that exists in the world (I know, I was shocked to find this out, too). Bing and DuckDuckGo are real places on the internet, and people are using them instead of ‘googling it’.