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The Articulate Marketing Blog title: Inbound marketing for B2B technology companies

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This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom,


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Here is a question we ask everyB2B companywe work with: when was the last time you really looke...


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The questions your B2B website should answer (but probably doesn’t)

Most B2B websites are built to convey what the business wants to say, rather than what visitorsneedto know.


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To explain complex technology in simple marketing language, start with the buyer’s problem, then connect the technology to a clear commercial outcome.

Good B2B tech messaging does not remove...


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B2B tech companies should use HubSpot automation to remove friction from marketing, sales and customer journeys, starting with the processes that already exist and matter commercially.


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