Let's talk about how to get more leads through your website. That is, how to get those vital contact details from your site visitors so you can turn them into customers.

In this blog, we're looking at how Articulate Marketing (Hey, that's us!) became a B Corp. We'll also be discussing the lessons we learnt along the way, because it's always lovely to see how far we've come. Stick around to find out:

Crack open the champers and start the weekend early. We've been awarded Investors in People's 'We invest in people' Silver accreditation! 🥳

Broadcasting to our (high-flying, successful, discerning) FinTech audience, today. Hey, how are yah?

Hip hip hooray!

Proofreading is a lot like eating your five fruits and vegetables a day. It's something everyone knows they need to do, but really? Do I HAVE to?

Almost 60 percent of survey respondents read one or more hours of thought leadership content per week. Fifty-five percent of these people state that they use this information to vet organisations.

Your contact page matters a lot more than you might think.

What does a copywriter do, and everything you need to know about copywriting and content marketing for aspiring B2B businesses.

Content is the answer to a question, the key to a puzzle, the information station on the road to progress. More than this, content is the backbone of inbound marketing for the B2B world.

‘Okay’, I hear you say, ‘But why is content so important? And why should anyone pay a copywriter to write it?’

Put simply, people and businesses use content to educate and entertain themselves, and to connect with products and services. The people responsible for this content are likely to be marketing copywriters, a.k.a. those mysterious types who gwrite the internet. It’s no small task, trust us.

Let’s help everyone find what they need, shall we?

Fintechs the world over are benefiting from billions of pounds of investment. Despite that, the fact remains that there's still no match for the resources, experience and brand recognition that traditional, more established financial institutions have in abundance.

Looking for all the ingredients for marketing success?

Just like Lewis Hamilton tuning his F1 car for the Monaco Grand Prix, you’ll want to optimise your HubSpot website.

“There are only two hard things in Computer Science: cache invalidation and naming things.” – Phil Karlton

Are you looking to improve your website copy?

Articulate Marketing today announces the appointment of Mirela Mart as Chief Financial Officer.

Marketing copywriters are a sub-species of geek. It’s a little-known fact, but the two tribes have a lot in common:

Need some branding advice?

We have been proudly B Corp certified for nearly three years now. In fact, we are working towards re-certifying later this year. Tackling the rigorous B Impact Assessment and celebrating this year’s B Corp month is giving us a chance to reflect on what it means to be a B Corp and why that makes us a better employer.

In this article, we're going to be talking about COVID and beyond. And, the implications of the pandemic for marketers. We will look at various scenarios and how we're interpreting data and using it to plan our marketing for ourselves, and also our advice and recommendations and strategies for others.

The Google search algorithm loves a website with a mix of authoritative backlinks. Backlinks are the cornerstone of SEO. They help Google understand which websites are trustworthy, useful, and provide valuable to searchers, and that impacts where on Google your content indexes for.