The Articulate Marketing Blog

HubSpot announced 134 product updates at Unbound in Boston in mid-September. I read the lot, then spent 30 minutes on a webinar trying to make sense of them. This is the written version, with my opinions left in.

Most AI maturity models end in roughly the same place. At the bottom, people are experimenting with tools. At the top, the machine does almost everything while a human sits nearby, presumably holding the emergency stop button.

Choosing a restaurant should be easy. Open Google Maps, look at the options nearby, pick somewhere good and go. Except that is rarely how it feels in practice.

Many marketers still think of podcasts as a brand awareness channel.

This blog explores the findings and insights from a recent webinar, which you can watch or listen to here: