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The Articulate Marketing Blog title: Inbound marketing for B2B technology companies

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How to explain complex technology in simple marketing language

To explain complex technology in simple marketing language, start with the buyer’s problem, then connect the technology to a clear commercial outcome.

Good B2B tech messaging does not remove...


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HubSpot for B2B tech companies: What to automate first

B2B tech companies should use HubSpot automation to remove friction from marketing, sales and customer journeys, starting with the processes that already exist and matter commercially.


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How to build a B2B tech website that converts complex buyers

A B2B tech website should help buyers understand what you do, why it matters, why they should trust you and what to do next.

For complex B2B companies, conversion depends on clear positioning,...


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What is AEO in B2B marketing?

AEO stands for answer engine optimisation. It is the practice of improving your content, website and brand signals so AI answer engines can understand your expertise and use it when answering buyer questions. 


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How B2B tech companies can get cited by AI answer engines

B2B companies get cited by AI answer engines when their content is clear, useful, trustworthy and easy to connect to a specific buyer question.


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