Seen a sudden drop in website traffic over the last year? Google’s Core Web Vitals update is the likely culprit.

Working from home is a real art. Lots of people think it's all daytime TV and curling up on the sofa with your laptop, but in many ways, it's much harder than working from an office. You need discipline, motivation and you have to be very happy in your own company!

The words you use on your website, in your letters, on your products and in your documentation and marketing collateral literally define how people perceive your business. In other words, writing is branding and your tone of voice guidelines are as important as the logo and typeface you choose.

The Cambridge English Dictionary defines prospecting as ‘the activity of searching for gold, oil, or other valuable substances on or under the surface of the Earth’. Sales prospecting is much in the same vein (pun intended). It’s about going out and digging up leads so you can find prospects to sell to.

Like copywriting, from the outside, marketing can seem obscure. Those who aren’t in the industry never quite see the bigger picture and, for this reason, we’re often confused with Mad-Men-style advertising people, or seen as the arts and crafts division of the sales team.

What does a copywriter do, and everything you need to know about copywriting and content marketing for aspiring B2B businesses.

Content is the answer to a question, the key to a puzzle, the information station on the road to progress. More than this, content is the backbone of inbound marketing for the B2B world.

‘Okay’, I hear you say, ‘But why is content so important? And why should anyone pay a copywriter to write it?’

What does a copywriter do?

Put simply, people and businesses use content to educate and entertain themselves, and to connect with products and services. The people responsible for this content are likely to be marketing copywriters, a.k.a. those mysterious types who gwrite the internet. It’s no small task, trust us.

Download this page as a PDF:

The top priority for marketers is generating leads. Sales teams say they get their most qualified leads from marketing, rather than other sources. (Hat tip for the data, HubSpot.)

Get the best out of HubSpot, spend your budget wisely, deliver on your marketing automation dreams. Live long. Prosper.

Increase organic traffic with these 11 top search engine optimisation tips.

The challenge for any business is to make sure that when people look for a product or service like yours, they find you and not a competitor.

Case studies are the stories that inspire future business. Pure and simple. We’re in a demand-generation, deal-closing economy and good customer evidence is the laser-guided bomb of marketing.

Used well, a case study is a powerful piece of targeted marketing. Your case study database on your website should reflect this. 

We’ve only gone and done it again.

It’s nerve-wracking going to your executive board and asking for more budget to play with. You don’t want to be there (sweating away) wondering whether you’re getting your point across. What you need is a rock-solid business case.

Hello, there!

I’m Claire from Articulate Marketing. I was wondering whether you could spare ten minutes of your t-

Enough of that. You already know the drill.

A case study is proof.

Craning your neck on the lookout for a B2B content marketing agency that’s right for your business?

A variant on Doc Brown’s Flux Capacitor, marketing automation doesn’t make time travel possible, it makes time.

B Corp is our badge of honour.

If you’re committed to Net Zero by 2050, 2030 or even 2025 (like Articulate Marketing), then that’s one heck of a big goal. Lionel Messi 2007 big.

Newsflash: the person in the mirror is not your customer. You are not your customer.

HubSpot Sales Hub is an incredible place to accelerate your sales process. It integrates with the same tools as the Marketing Hub. And provides the resources you need to manage, automate and optimise your B2B sales.