The Analytics Power Hour

Everyone's posting their AI projects online like proud pet owners sharing videos of their cat doing something marginally impressive — cute, occasionally clever, sometimes a little cringe. And the Analytics Power Hour is no different! In this co-hosts-only episode, Tim, Michael, and Julie skip the thought leadership hot takes and just… compare notes. What have they actually bu...

Twenty years of digital marketing created something of a monster: companies poured enormous investment into analytics teams, MarTech stacks, media capabilities, and data infrastructure—and then watched all those functions march off into their respective silos to work really, really hard at producing activity rather than impact.

Here's a question analysts almost never ask themselves before walking into a room: why am I actually here? Not "because it's the weekly meeting" or "because someone asked me to pull the campaign readout." But WHY—what difference will the information coming out of my mouth make, and for whom?

There's a certain type of person who first encounters Excel and, instead of running in terror, leans in and grins. Rob Collie has spent his career-from the Excel team at Microsoft to helping birth Power BI to now running

If you've ever poured months into building a semantic layer only to watch it become shelfware the moment the business pivoted, Jacob Matson has some thoughts. And a metaphor. Your data is a jungle—and a semantic layer is a highway. Great if you need to get somewhere fast and reliably (monthly active users: highway, please). But the interesting business questions? The slicing,...