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Site title: WiFi Marketing Solution - People Counting & Analytics Software

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Food Hall WiFi Marketing and Analytics: How Operators Measure Traffic Across Vendors and Build a Guest List
TL;DR Food hall WiFi gives the operator two things vendors’ point-of-sale systems don’t: a view of traffic across the whole hall and a consented guest list the operator owns. The US had about 360 food halls in 2023, up from 220 in 2019, according to Cushman & Wakefield data reported by CoStar. WiFi analytics measur...

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Guest WiFi Marketing Challenges in 2026

TL;DR Guest WiFi marketing gets harder as you add locations, because every store or center tends to end up with its own portal, its own consent wording and its own list. A shopper who signs in at three of your locations should be one customer profile, not three contacts in three systems. Guest WiFi r...

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WiFi Location-Based Marketing: How Visit-Triggered Campaigns Work in Physical Retail
TL;DR Location-based marketing for retail sends a message based on where a customer is or has been, and the three common approaches are GPS geofencing, Bluetooth beacons and WiFi sign-ins. Geofencing and beacons both depend on a shopper installing your app and granting location permission, which limits reach for most reta...

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Why Do Malls Struggle to Capture Useful Guest WiFi Data?
TL;DR Malls struggle to capture useful guest WiFi data because most portals collect sign-ins without a clear purpose, consent or connection to the rest of the marketing stack. A high number of WiFi sign-ins doesn’t mean a mall has useful data: without a marketing opt-in, a contact can’t legally or ethically be messaged. ...

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How to Build a Public WiFi Strategy for Cities and Governments
TL;DR A public WiFi strategy defines who the network serves, what the sign-in collects, how the data is used and who is responsible for running it day to day. Many public WiFi networks built quickly during the COVID-19 emergency focused on coverage and left sign-in design, measurement and governance for later. ITU esti...

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