The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Legal stuff might not be the most exciting part of running an affiliate program, but it's one of the areas you can't afford to just wing. If your affiliates are making false claims, skipping disclosures, spamming people, mishandling data, or breaking your terms, that can come back on you. In this episode, I'm walking through what every affiliate manager needs to know about le...

Affiliates stick around when they know you're not treating them like a name on a spreadsheet. Strong relationships are what keep partners engaged, responsive, and willing to promote again, even when another program comes along with a bigger commission or a flashier offer. In this episode, I'm showing you how to create affiliate relationships that last, whether you're working ...

Something is going to go wrong in your affiliate program eventually. A launch gets delayed. A tracking issue pops up. A commission changes. A promo doesn't go the way you expected. The mistake most people make is waiting too long, saying too little, or trying to make the problem sound better than it is. In this episode, I'm showing you how to tell affiliates when something go...

Affiliate managers have a lot pulling at their attention: recruiting new partners, activating the ones who signed up, answering questions, checking stats, creating resources, following up, and keeping the program moving. So what should you actually do each day? In this episode, I'm showing you how to plan your day as an affiliate manager so you know what to focus on first, wh...

Every affiliate program runs into problems. Some show up before you ever recruit your first affiliate, like choosing the right tracking software, fixing website issues, dialing in conversions, setting commissions, and getting your program policies clear. Others hit once the program is live, like finding the right affiliates, activating them, keeping them engaged, communicatin...