The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Your affiliate commission has to work for two people: you and the affiliate. Pay too little and great affiliates won't bother. Pay too much and you can wipe out your margins. In this episode, I'm showing you how to set affiliate commissions that attract better partners by looking at your price, your costs, your time, what you need to make, and what competing programs are payi...

If your affiliate program isn't growing, the answer usually isn't "work harder." You need to figure out where the program is breaking down. Maybe your expectations are off, your onboarding is weak, your commissions aren't competitive, your tracking is shaky, you don't have enough affiliates, or you're not giving the ones you have enough reasons to stay engaged. In this episod...

Some of the best affiliates in your niche are already promoting offers like yours. That's good news, because you don't have to start from scratch. You can find the affiliates who are already active, already proven, and already looking for programs that treat them better. In this episode, I'm showing you how to recruit affiliates from your competition's program without being s...

Affiliate swipe copy should make it easier for partners to promote, but too often it turns into a copy-and-paste mess where every affiliate sends the same email with the same subject line. That doesn't help them, and it doesn't help your program. In this episode, I'm showing you how to create affiliate emails, images, and social swipe your partners can actually use, including...