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The Affiliate Guy Matt McWilliams – Advice for Affiliate Program Managers

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Most affiliate programs don’t fail because the product is bad or the commissions are too low. They fail because the affiliate manager is recruiting the wrong people, or recruiting the right people the wrong way. Here’s how to fix that.

Why most affiliate recruitment efforts produce nothing

The number I see most often when I start working with a new affiliate progra...


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If your audience is into biohacking, longevity, or health optimization, and they’re peptide-curious but needle-averse, Promethean Bioregulators is one of the most interesting programs you’ll see this year. Oral peptide capsules, $328+ average orders, and lifetime recurring commissions that can stack to $500-$800+ per customer annually.


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Most affiliate programs run at a 5 to 20 percent active rate. That number isn’t a mystery. It’s the direct result of specific, fixable problems that affiliate managers either don’t recognize or don’t address consistently enough.

If you have 500 affiliates in your program and only 40 of them are promoting right now, you don’t have an affiliate problem. You have a manag...


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Most businesses that could benefit from an affiliate program don’t have one. Not because it’s hard to start, but because they’re not sure if it’s actually worth doing. Here’s a direct answer to that question, along with the specific situations where it makes the most sense.

Does my business need an affiliate program?

Your business needs an affiliate program if you sel...


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Most people make this decision backwards… they pick “in-house” or “agency” based on budget, then hope it works out. In this episode, I’ll show you how to decide between an in-house affiliate manager and an agency based on what your program actually needs right now. We’ll walk through the real tradeoffs, the questions that make the answer obvious, and a few common scenarios so...


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