Building a culture of fashion and design based on transparency, responsibility, and authentic quality, where values, territories, craftsmanship and a “good” supply chain take centre stage — the project landed at Milan Design Week and in Rome during the European Innovation for Sustainability Summit week.

Making the invisible values of fashion and design visible, and offering consumers concrete tools to understand the real quality of products: this is the goal of InsideOut by C.L.A.S.S., the continuously evolving project that promotes a more transparent, responsible, and conscious fashion and design system. More than a campaign, InsideOut is a cultural and operational platform involving companies, institutions, and professionals, with the aim of guiding change in the fashion sector.

At the core of the initiative is a Decalogue of 10 values that define a new paradigm for the contemporary wardrobe.

Ethics, Social Initiatives, Traceability and Transparency, Environment, Health, Circular Economy, Design, Ingredients, Production, Dyeing and Finishing: measurable values that complement aesthetic and performance aspects, making the entire product journey readable, from raw materials to retail.

Since its launch on 25 November 2025 at BASE Milano, the journey of InsideOut has continued alongside its activations. Over the past month, the Decalogue of Values has taken centre stage at two.

On the occasion of Milan Design Week, InsideOut will take center stage within Oasi Life Experience, a format conceived by Idea Integrale and DDN Hub and promoted by Regione Lombardia, in Piazza Città di Lombardia.

On 24 April, the talk “New Generations of Values. InsideOut: Between the Visible and the Invisible, the Wardrobe we wear and live in” took place, moderated by SKY TG24 journalist Chiara Puglisi, with the participation of Giusy Bettoni, CEO & Founder of C.L.A.S.S.

Maria Conti, Professor at the Department of Design at Politecnico di Milano, Isabella Goldmann, Bio-Architect and Founder of Goldmann C Partners and Raremood.com, and Marco Martinuzzi, Head of Research and Development for all textile collections of Rubelli Group.

A moment of dialogue and discussion was opened by the speech of Debora Massari, Councillor for Tourism, Territorial Marketing and Fashion of Regione Lombardia, with a reflection in line with the values of the campaign.

“Disconnection. That is what is happening between what we identify as ‘fashion’ and our wardrobe. Yet if we recognise fashion as a social and cultural phenomenon that defines styles and clothing, a way of expressing creativity, identity and therefore values… why shouldn’t our wardrobe do the same? We are working to give values back to the wardrobe, to educate and raise awareness not only about appearance, but also about what it represents, the way it is made, and who makes it.We need to rediscover those values in the products we buy and wear,” underlined Giusy Bettoni, CEO and Founder of C.L.A.S.S. G InsideOut by C.L.A.S.S.

European Innovation for Sustainability Summit – Rome

C.L.A.S.S. campaign took place in Rome, during the European Innovation for Sustainability Summit (EIIS), at CTE – Casa delle Tecnologie Emergenti.

The Decalogue of Values was presented through a panel moderated by SKY TG24 journalist Chiara Puglisi, with the participation of Giusy Bettoni, CEO C Founder of C.L.A.S.S., Loreto di Rienzo, member of the Technical and Scientific Committee of Fondazione Symbola, Tiziano Guardini, Conscious Creative Director, Barbara Lauro, Digital Strategist Director at Cultur-e, and Biagio Rocchi Agnes, Head of Product at EIIS.

In the afternoon, the co-creation workshop “Rethinking Fashion. InsideOut Values Decalogue: the Next Generation” took place, dedicated to the development of concrete solutions for the future of fashion and design through the lens of the next-generation values of the InsideOut Decalogue. The workshop was coordinated by Giusy Bettoni together with Loreto di Rienzo for the value Ethics and Social Initiatives,

Annalaura Ruffolo, Key Account and Brand Strategy Director at Cultur-e, for Communication, and Tiziano Guardini for Design.

Among the outputs that emerged:

Respect: not only ethics as an abstract concept, but tangible respect towards people, territories, communities and supply chains.
Design: design not only as aesthetics, but as a cultural and emotional tool capable of restoring meaning, identity and longevity to products.
Communication: the urgency of finding new languages, new channels and more authentic ways to engage people, transforming awareness into participation.

The campaign and the workshop outputs were also presented on the Main Stage of the EIIS Summit, becoming part of an international programme dedicated to sustainable innovation topics, involving more than 3,000 participants including companies, institutions, professionals, students and stakeholders from different sectors.

The two events dedicated to the InsideOut by C.L.A.S.S. campaign took place under the patronage of: Regione Lombardia, AICTC –Associazione Italiana di Chimica Tessile e Coloristica, The British Chamber of Commerce for Italy, Camera Buyer Italia, Camera Nazionale della Moda Italiana, CSM Camera Showroom Milano, CID – Consorzio Italiano Implementazione Detox, CNA Lombardia, Confartigianato Imprese Moda, Confindustria Moda, Filo, Fondazione Symbola, Milano Unica, Piattaforma Sistema Formativo Moda ETS, rén collective, Unic – Concerie Italiane and Lineapelle.

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