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Title: Teddy Baldassarre

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Officially launched in 2020, Grand Seiko’s Evolution 9 Collection is the synthesis of the brand’s 21st identity, serving as the flagship of its own key design pillars. Today, the brand kicks off a brand new chapter of the line, officially renaming it the E9 Collection, and subsequently phasing out some of its own most classic references in favor of some shiny new upgrades on ...


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Frederique Constant might be the textbook example of a watch brand difficult to easily categorize for a watch-appreciation newbie. It’s based in Geneva, which makes it undeniably Swiss, but having been founded in the (relatively) recent year of 1988, it isn’t a historical heavyweight like its Genevan neighbors Rolex, Vacheron Constantin, and Patek Philippe. It makes...


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Building a Complete Collection with Omega

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[toc-section heading="The Roots of Horology"] 

Let’s unpack the word “horology,” because if you want to understand watches on a level that goes far deeper than just admiring a turquoise dial or the utilitarian feel of a lightweight titanium case, you have to understand the


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The year 1969 gave us Woodstock, the rollout of the Boeing 747, and a fairly important walk on the moon. But if you’re a watch collector, you know 1969 for purely different reasons. While mankind was setting its sights on reaching the lunar surface, an entirely different kind of race was reaching its climax in the valleys of the Swiss Jura: the quest to build the wo...


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