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Tapfiliate Blog: Insights and Tips for Successful Affiliate Marketing

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How to Run Cross-Platform Referral Campaigns Across Social Media, Podcasts, and Blogs

Cross-platform referral campaigns connect your social media, podcasts, and blogs into one system. Rather than running separate campaigns on each channel, you create a single story that follows people around.

The reason is simple: People trust their friends or family. Nielsen’s research consistently shows that recommendations from those we know beat every other form ...

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How to Automate Your Partner Marketing (and the Tools That Keep It Human)

Artificial intelligence continues to revolutionise partner marketing, enabling brands to manage multiple collaborations with ease.

From affiliate marketing to co-branding, automation can help your business streamline each stage of the partnership. From hunting for potential partners to sending automated updates to partner brands, it’s no surprise that href="https...

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Gamified Referral Campaigns: Using Rewards and Competition to Amplify Word-of-Mouth Marketing

When you try a product and love it, it’s instinct to tell a friend. Gamified referral campaigns take that natural impulse and build a whole system around it. They mix rewards with a bit of friendly competition to get people excited about spreading the word.

These campaigns work pretty simply. You set a goal for the user (get their friend to sign up), offer rewards (...

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Affiliate Program Playbook: 4 Phases to Launch, Grow, and Scale

Your business started out really well. Great product, beautifully designed website, functional marketing engine. But you’re new to the market, and while your sales closing strategies are solid, you’re still unable to reach as many leads as possible.

Sounds familiar? You’re not alone. Many growing brands struggle to scale their visibility and turn satisfied customer...

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Referral Programs Fail Without Trust Signals: How to Build Credibility That Converts

Have you ever hesitated to share a referral because something just didn’t feel right? The reason might be that the message sounded too generic or the brand was unfamiliar.

That’s a real problem. Referral incentives won’t work if there’s no trust behind them. People recommend a product or service that has proof, like reviews, certifications, or expe...

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