As a user of the internet, you see ads all the time–-in a Google search, on Instagram, when hunting for jobs on LinkedIn–and you think, “those must be working for somebody.” You might be interested in trying digital ads for your business for the first time or you’re already running ads but their value is yet to be seen. Any investment into a new marketing tactic is a risk, a...

Do you wish your AI sounded more like your brand voice? Understood the pain points and buying habits of your ICP (ideal client persona?) Do you wish it could handle repetitive tasks with less handholding from you? 

In this article I’ll show you exactly how to create AI Assistants, an umbrella term that covers CustomGPTs, Gemini Gems, Claude Projects, and even Micr...

When you’ve been managing Google Ads long enough, the basic metrics start feeling like the dashboard of a car. CTR (click-through-rate), CPC (cost-per-click), and conversions tell you how fast you’re moving, but they don’t always explain why the ride feels smooth one day and bumpy the next.

Once you’re past the beginner stage, you need more than speedometer-level insig...

There’s no denying that the rapid development and proliferation of AI is changing how we search the internet–and, in turn, changing Search Engine Optimization. In 2021, SEO was a $52 billion industry with at least 125,000 companies offering SEO services, so there’s a lot at stake…my own job included. 

Luckily, I’ve moved past the stage of panic and into a place of...