Susan Weiner Investment Writing

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Website title: Susan Weiner, investment commentary and white paper writer, blogging book author

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MISTAKE MONDAY for December 29: Can YOU spot what’s wrong?21 days ago

Can you spot what’s wrong in the image below? Please post your answer as a comment. This is an obvious mistake.

I post these challenges to raise awareness ...

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Is your free report "complimentary” or "complementary”?33 days ago

Offering a free report to folks who sign up for your email list is a great marketing technique. However, you risk making a mistake if you substitute a multisyllabic word for “free.”

Look at the example in the image below, which shows a sticker that appeared on a local newspaper. I feel confident the advertisers wanted to push the benefits of a free class. Too bad that’...

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December newsletter: Hurray for em dashes!48 days ago

Newsletter moves to quarterly

It’s hard to believe that I’ve been publishing this newsletter for 20 years. I don’t have an exact start date because the newsletter started as an informal email to keep in touch with my lovely colleagues at what was then known as Columbia Management, the successor to Fleet Investment Advisors. I used to report on talks that I at...

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MISTAKE MONDAY for November 24: Can YOU spot what’s wrong?56 days ago

Can you spot what’s wrong in the image below? Please post your answer as a comment. I think this one is easy. What do you think?

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Improve your email subject-line vocabulary with "The Hamster Revolution”2 months ago

Boosting the power of your email subject lines is the best way for most people to boost the effectiveness of their emails. It’s a focus of my email presentations.

In this post, I share subject-line tips from

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