Super Library Marketing: Practical Tips and Ideas for Library Promotion

Photo courtesy Cincinnati & Hamilton County Public Library

This is the last of a three-part series on branding for libraries. We’ve explored what branding really means in a lib...

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#LibraryMarketingShow, episode 335

If you’re sharing your Instagram posts to Stories to boost reach, you’re not alone. But it may not be helping you in the way you think!

According to Instagram’s head, this common tactic doe...

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#LibraryMarketingShow, episode 334

How do you prove your library marketing is working without tracking everything your patrons do?

It’s a challenge many library marketers face. You’re expected to show results, but the usual ...

Photo courtesy Cincinnati & Hamilton County Public Library

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#LibraryMarketingShow, episode 333

Running social media for a library is challenging. Running it alone is something else entirely.

A viewer recently asked how one person is supposed to handle it all — and it’s a question man...