Photo courtesy Cincinnati & Hamilton County Public Library

When most libraries talk about branding, they’re really talking about logos, colors, and templates.

But branding isn’t only what your materials l...

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#LibraryMarketingShow, episode 331

Library circulation isn’t what it used to be — and that’s not necessarily a bad thing.

A viewer recently asked about these changes, so I dug into the data. In this episode of The Li...

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#LibraryMarketingShow, episode 330

AI can generate quick answers, but that doesn’t mean it replaces the value of a library collection.

A viewer recently asked how libraries can promote their collections as an alternative to ...

Photo courtesy Cincinnati & Hamilton County Public Library

Lauren Tolman learned to read when she was j...

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#LibraryMarketingShow, episode 329

Should libraries stick with traditional opt-in email marketing or consider moving to an opt-out model?

A viewer recently asked this question, and it opens up an important conversation about...