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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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#LibraryMarketingShow, episode 328

What do you do when one format in your library collection just isn’t circulating the way it used to?

A viewer of The Library Marketing Show is facing exactly that challenge...


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Photo courtesy of the Cincinnati and Hamilton County Public Library

Library marketing looks different everywhere.

At some libraries, it’s one person...


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#LibraryMarketingShow, episode 327

Today I’m sharing some personal news: I’m starting a new chapter in my career that brings me back to where my library marketing journey first began — my hometown library.

In this short epis...


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#LibraryMarketingShow, episode 326

Creating short-form videos is one of the best ways to reach your community. But… convincing colleagues to step in front of the camera is difficult!

If you’re running into resistance — or ju...


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Photo courtesy Cincinnati and Hamilton County Public Library

Key Takeaways:

1. Hyper‑local social media works but only with empowered staff. By giving staff autonomy to create content ta...


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