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If you work in B2B marketing, you’ve probably noticed how the game is changing when it comes to measurement. A href="https://www.socialmediatoday.com/news/linkedin-guide-b2b-marketing-measurement-infographic/803285/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202025-10-21%20Social%20Media%20Today%20Newsletter%20%5Bissue:78002%5D&utm_term=Social%20M...

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When it comes to content—whether it’s a blog post, ad, video, or email—your title or headline acts as the hook that determines if people will click. A/B testing provides you with a data-driven way to identify which titles connect best with your audience, so you can increase engagement, conversions, and ROI.

Why Titles Matter

Your title is your fi...

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Meta (formerly Facebook) has invested heavily in AI-driven tools to help advertisers reach the right audience, create better creatives, and achieve higher ROI. But simply launching a campaign isn’t enough—you need to know how to work with Meta’s AI systems to get the best results. Here’s how to optimize your ads so Meta’s AI can perform effectively.

Gi...

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