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Sumastre Photography

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Sumastre Photography: Pro photographer in the Philippines since 2010. Featured internationally. World Bank was my client.

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Why This is a GM's Job, Not Just Marketing's? Let’s start with an uncomfortable truth: for the vast majority of your potential guests, the digital gallery on your website and on those OTA listings is your hotel. It is th...


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The true challenge of seasonal hospitality marketing isn’t simply announcing an event—it’s selling a memory before it even happens. During holidays and celebrations, guests aren’t just booking a room; they’re investing i...


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Imagine a traveler, let's call her Sarah, scrolling through her options. She's narrowed it down to two hotels. Both have a king suite with a city view. Both boast a rooftop pool and a well-reviewed restaurant. The prices...


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The 24/7 Sales Team You Already Have. Picture this: It's well past midnight. A potential guest, let's call her Sarah, is scrolling through your hotel's website on her phone. She's comparing her final options, her finger ...


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The 300-Millisecond Handshake! Scroll, pause, scroll. In the endless digital stream of options, where countless hotels and resorts vie for a traveler's attention, the decision to stop scrolling is almost never about pric...


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