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One of the most effective ways to increase the visibility of your book is to build a launch team before your publication date arrives. Start as early as the writing phase to incorporate some strategies for bringing street team participants along on the creative journey.
A launch team consists of a group of supporters who help spread the word about your book, genera...
Many business professionals assume that publishing a book is primarily about selling copies. While book sales can certainly be rewarding, the most successful business authors understand that a book’s greatest value often extends far beyond revenue generated at the cash register.
A strategically developed book can become one of the most powerful tools in your profess...