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Many still treat personalization as a problem that can be fixed once and for all by deploying an AI recommendation engine. There's a tendency to think that once a personalization model has been implemented, the personalization requirement is met, and the model can be left alone to run. When actually, what services need to understand is that personalization is an ongoing capabili...

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Streaming puts live sports on almost any screen, but the action often arrives tens of seconds late. The delay is widely measured but rarely explained: why does it happen, and what will it take to close the gap?

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Streaming Media Connect returned this week with rollicking keynotes from Fremantle, PlayersTV, and New TV Economics Author Annie Krukowska, and deep-dive panels on agentic AI and adtech, MoQ and tunable latency, taming TCO, performance CTV advertising, sports streaming QoE, AI and cloud workflows, automating CTV channel launches and lifecycles, and global live sports streaming l...

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The most consequential aspect of Fox's $22 billion acquisition?of Roku may not be what it adds to Fox's streaming business, but what it changes about Roku.

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Expanded Open Measurement Support Brings Consistent Impression Measurement to Pause, Menu, Screensaver, and Overlay Ads Across Connected TV

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