Streaming Media

Planners have more ways than ever to reach audiences across screens, so reach on its own is no longer a differentiator. What's more difficult is to make sure an ad lands in the right context, at the right moment, with the viewer in the right mindset. This is what will define the next phase of CTV.

Smart TV platforms like Google TV, Roku, Samsung Tizen, and LG webOS are becoming the new front door to the living room. They influence what users see first, which apps are promoted, and where the viewer goes next. If operators do not control discovery, someone else will. This is where super aggregation becomes critical.

In late 2023, Tennis Channel brought in AMC Networks and PBS Digital veteran Matthew Graham to spearhead the development of the network's DTC app. In this Q&A, Graham delves into the app's content, monetization, partnership, and growth strategy, as well as how Tennis Channel positions the app in relation to its other platforms and leverages data and audience insights to measure ...

The World Cup is live.?The infrastructure is either holding or it?isn't.?The difference was decided long before the opening whistle.

The flexibility of FAST channels has led to the emergence of FAST channel pop-ups, which can be created to cover niche content, test formats, and even react to specific events, such as an iconic celebrity's passing, to showcase their work. This vitality has generated a growing demand for pop-up FAST channels, and while the technology to launch them continues to improve, there ar...