The streaming market has entered a new phase that comes with new challenges. The average US household now holds 3.8 subscriptions and is actively looking to simplify. Platforms that will win the next decade are not those with the largest catalogs, but those that focus on subscribers to make their platform feel indispensable.

Streaming services evaluating codec licensing face a difficult question: how do the royalty costs of Access Advance Video Distribution Patent Pool and the Avanci Video program actually compare? A new report from Streaming Learning Center's Jan Ozer answers that question with hard numbers.

Why are streaming services, channels, and platforms across the CTV and OTT ecosystems turning to AI/ML-enhanced metadata to remove the friction from CTV content discovery and improve user experiences? Cineverse's Tony Huidor and SUMM8's Jamie Mackinlay discuss how AI-enriched metadata and natural language interfaces are enhancing and transforming discovery and bringing users clo...

The knock against streaming for live sports has always been higher latency than broadcast, and the agony of hearing your cable-watching neighbor cheer a goal before it happens on your screen. One could argue that live-streamed sports aren't really live in this scenario. But given the costs and challenges of lowering latency, is it really worth the investment, or should sports st...

Recent reporting from an independent third party found that using an IP address as the signal to target in a household-based environment like CTV is only 13-16% accurate. In other words, for every $1 of media investment aimed at a specific audience, about 85 cents is wasted right out of the gate? so is it really worth the premium?