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Streaming Media

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Title: Streaming Media

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With more streaming choices than ever, structural fragmentation has become the norm. The center of gravity has shifted, and audience strategy carries more weight than inventory access alone. The brands that are winning precisely define who they need to reach and understand how those audiences engage across TV environments.

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As cloud gaming and the living room converge and shoppable opportunities on CTV continue to multiply, how real and how near are opportunities to merge the two and incorporate interactive shopping into the intensely lean-forward gaming world? Fuse Media CRO Karl Meyer and Spaceback co-founder and CPO Joe Hall discuss opportunities and implementations of shoppable CTV with the hyp...

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Netflix hopes the special sauce of their newly expanded expanded Ads Suite with assists from Amazon and Yahoo DSP will make CTV look different. This balance of data and technology, making things faster, more efficient, and more personalized within the ad environment should bring a unique experience to the marketplace.

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Over time, LLMs will enable transformational TV experiences for viewers. Consumer expectations for how they interact with technology continue to rise, and CTV platforms have an opportunity to get ahead of the curve. LLMs can deliver on that promise-but only when anchored in trusted, up-to-date data. With TV viewers constantly reevaluating where they spend their time and money, t...

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When it comes to curating and monetizing CTV content, do programming and promotion decisions go hand in hand or does one necessarily drive the other? Head of Fubo Studios Pamela Duckworth offers a look inside Fubo's approach to testing and promotion, from pop-up FAST channels to tentpole events and evergreen content and breakthrough sports like bare-knuckle boxing in this discus...

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