Streaming Media

Streaming runs at a scale and speed where errors often appear just as the ad reaches a viewer, making the "last mile" the most vulnerable stage for both compliance and revenue. Understanding and addressing these last-mile challenges is critical for any brand, agency, or platform looking to maximise the value of streaming advertising.

Media companies that build commerce into their content, in a way that works for their talent, advertisers, and viewers, will turn their biggest asset into their biggest competitive advantage. The ones that wait will watch everyone else do it for them.

A new survey by the performance-focused CTV advertising platform JamLoop has revealed a notable shift in marketing budget strategies toward premium live event CTV. Their survey of 120 brand and agency marketing leaders showed that perceptions of live event CTV have shifted toward performance capabilities, with an emphasis on accountability and measurable results.

Lukas Navickas explains why advertiser retention in programmatic streaming is not a sales problem. It's an infrastructure problem in disguise.

The most important AI systems in sports may end up being the ones fans never see. Agentic AI is not flashy. Fans are unlikely to notice it directly. There will not be endless social posts about orchestration layers dynamically rerouting workflows or prioritizing distribution paths.