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Streaming Media

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How Advertisers Can Approach an Epic Sports Year

The Super Bowl has evolved so that viewers can now tune in to NBC's linear channel, as well as stream it via Peacock, Fubo, Hulu+Live TV, YouTube TV, and NFL+.?One channel that is conspicuously absent from there is traditional YouTube, but that doesn't mean that it will be without Super Bowl content. Rather the opposite - YouTube will be at the center of the Super Bowl viewershi...


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Three CTV Ad Innovations That Will Stick Around After The Olympics

Media companies on CTV and beyond will be upping their own game to compete at the Winter Olympics and Super Bowl this month and also in the future. We are experiencing high profile testing of new ad types and we all need to pay attention. This article describes what I think will stick.


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Sneak Preview: Match & Measure: Evaluating CTV Ad Effectiveness at Streaming Media Connect 2026

On Tuesday, February 24, Erin Firneno, EVP of business intelligence at Advertiser Perceptions, will moderate the Streaming Media Connect panel "Match & Measure: Evaluating CTV Ad Effectiveness." As more advertising budget trends toward CTV, proving performance across fragmented platforms is critical to the success of the brands that invest in it. This panel of measurement and me...


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How to Deliver Low-Latency Multiview Sports Streams to Global Audiences

With all of the inherent difficulties of delivering low-latency live streams at scale, and the growing interest in providing sports viewers with state-of-the-art multiview experiences, what additional technical challenges does multiview delivery create in streaming's fraught middle mile, and how do top-tier global broadcasters like Globo meet those challenges? Globo Head of Stre...


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Dubbing Optimization for Streaming Dialogue and Singing in the AI Era

Generative AI has transformed the technology, the workflow, and arguably the ethics of dubbing dialogue for TV and movies in recent years, with the costly and time-consuming traditional approach of a voice actor, director, and technical crew gathering in a studio for live audio replacement very much a thing of the past. The perception now is that generative AI can easily (and so...


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