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Stream Hatchet: Business Intelligence for Gaming and Esports - Stream Hatchet

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TL;DR Takeaways by Stream Hatchet:

Kai Cenat’s return to streaming with Streamer University 2026 generated close to 60M hours watched over just 6 days The biggest breakout star from this year’s edition was Suburbbaby who had the 2nd most hours watched of any streamer behind just Kai Cenat himself The audience for Streamer University 2026 was you...

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TL;DR Takeaways by Stream Hatchet:

Meccha Chameleon is the #2 most popular new release of 2026 so far by first 30 days’ hours watched (behind Resident Evil Requiem) Early adopters among streamers from South East Asia, MENA, and the publisher’s home country of Japan gave Meccha Chameleon its first boost Pre-release, daily Steam follower growth al...

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TL;DR Takeaways by Stream Hatchet:

2.7B hours of esports content was watched in 2025, representing a massive audience for game publishers, tournament organizers, and brands to tap into Many esports titles rely on single regions to generate viewership (upwards of 80%), making understanding a game’s audience demographic vital for marketing efforts ...

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TL;DR Takeaways by Stream Hatchet:

Female streamers defy easy categorization, with their fans happily tuning in even as they switch between lifestyle and gaming (or gaming-adjacent) content The biggest peaks in viewership come from collaboration events such as Sisathons, Streamer University, QSMP, Squid Craft Games, and Murder Mystery Nights Fem...

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