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In a recent client workshop, I recommended a brute-force method to grab your audience’s attention: a text box with an outline to call out the key takeaway. This is an easy option when you don’t have the time or flexibility to use other methods. Then, an attendee told ...


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How many words should you put on a slide?

As is the case with so many things when communicating with data, the answer is: it depends.

Too many words compete for attention and make your audience work to find what matters. Too few, and you leave them to figure out for themselves what the data means and why they should care. The goal isn’t to use more words ...


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